Since launching her hair care model LolaVie, Jennifer Aniston has slowly however certainly rolled out a bevy of merchandise which have every turn into cult-favorites in their very own proper. The Glossing Detangler, as an illustration, has greater than 1,700 optimistic opinions on the positioning and is my private high decide as a result of it smells scrumptious and makes the post-shower brush-out a breeze (even for the gnarliest of tangles). Then there’s the Perfecting Go away-In, which ranks amongst Aniston’s favorites (if she was compelled to choose!), as a result of it hydrates, fights frizz and leaves hair trying glossier.
What I admire most about LolaVie, nonetheless, is the model’s methodical curation. Aniston’s option to debut with only one product (the detangler) speaks to the model’s total vibe — LolaVie doesn’t inundate you with choices. As a substitute, every product in its catalog serves a definite function. And that features right this moment’s debut, the Sculpting Paste.
“We’ve been engaged on this for greater than a yr,” Aniston tells CNN Underscored in an unique interview. “It’s the ultimate step within the hair routine — the final product you must use earlier than you’re heading out the door. The interval on the finish of the sentence, if you’ll.”
Meant to sculpt and elegance, the medium-hold paste was dreamed up by Aniston and her longtime hair stylist Chris McMillan. “Earlier than, Chris and I might mix a sculpting paste from some fantastic different firm after which combine it with a serum from one other fantastic firm — as a result of the paste was too thick and sticky, and the serum was too smooth and gooey,” she explains. “However when combined collectively, they have been the proper mixture, and that’s precisely what we formulated the Sculpting Paste to be.”
Nice for taming flyaways and child hairs — Aniston swears by it for a “post-workout zhush” — the Sculpting Paste can be utilized on blow-dried, air-dried or damp hair, and gently molds and holds, whereas creating texture. “It’s actually light-weight and somewhat goes a good distance,” says Aniston. “It’s going to present you that piece-y, textured look. Or when your hair is up in a bun, or slicked again in any form of an updo, it’s nice for fine-tuning flyaways across the entrance of the face.”
What’s subsequent for LolaVie? Aniston says the model has extra hair care merchandise within the pipeline, however the firm’s “fewer, higher” mantra stays steadfast. “We simply proceed to take the identical method of solely launching a product as soon as the formulation is ideal, the packaging is ideal, the scent is ideal — we aren’t in a rush.”
Whereas LolaVie has, till this level, solely targeted on hair care, the actress identified ’around the world for her good tresses teased a pivot into the life-style sector. “We’re primarily targeted on hair care proper now, however there are different issues we’re additionally probably engaged on that may edge us out of that space,” she says, including, “We’ve bought lots happening over right here, cooking in our little minds.”
Beneath, Aniston provides us a sneak peek into her every day hair routine — take a look at her high LolaVie picks (and the way she makes use of them!).
Prepared for the final word hair hack? Aniston combines LolaVie’s leave-in conditioner and hair oil on the common to create a pre-air or blow-drying serum. “Please attempt it,” she says. “It is such a pleasant texture. It simply provides somewhat bit of additional shine.”
Designed to be utilized to damp, towel-dried hair, the Perfecting Go away-In makes use of substances like a superfruit advanced, the Rose of Jerichois and bamboo extract to hydrate the hair, battle frizz and restore injury. The perfect half is that it leaves your tresses smelling scrumptious all day lengthy.
Chock stuffed with yummy substances like coconut, chia and bamboo, the Light-weight Hair Oil places a damper to frizz, whereas concurrently working to easy cut up ends and increase shine. A multi-tasker if we ever met one, the oil will also be used on damp hair pre-blow drying as an added layer of safety in opposition to warmth, or utilized to dry tresses add fast shine earlier than heading out the door.
Boasting substances like bamboo, birch and sugar maple saps and kale, carrot and lemon peptides, the Sculpting Paste can be utilized on damp or dry hair and can assist model each sort of hair, from quick and lengthy to wavy or straight. “I’ve been utilizing it after a exercise, when my hair’s gone somewhat loopy,” she says. “Simply add somewhat little bit of paste to tame the flyaways and off you go!”
If you happen to haven’t tried the LolaVie x Moist Brush collab but, you’re lacking out. Good at detangling and massaging the scalp, the comb additionally has open vents, which makes for quicker drying. “Oh gosh, I take advantage of this brush all day lengthy — dry hair, moist hair, you title it,” she says. “Particularly after a exercise, it is actually good to present somewhat additional like to your hair and never rip by means of it. My mates with daughters who’ve hair right down to their butts swear by this brush, too, it’s made bathe time for them a lot simpler.”
